About us

Alwalaa: Where Tradition Meets Modern Artistry

Alwalaa is more than a fashion label—it’s a celebration of cultural heritage. Named after the Arabic word for “loyalty,” Alwalaa represents a deep commitment to craftsmanship, creativity, and storytelling. Our designs fuse tradition with contemporary elegance.

Our first collection which launched in November, paid tribute to Arab history and culture. Featuring luxurious fabrics adorned with shimmering details, each piece reflected the richness of Arab heritage with modern designs.

At Alwalaa, quality is our priority. Every piece is thoughtfully designed and crafted to stand the test of time..

Meet the Designer

Walaa, the visionary behind Alwalaa, is an Arab designer whose life journey spans the United Kingdom and Germany. Her artistic viewpoint is influenced by diverse cultural experiences and an enduring love for fashion that began in childhood. A former student of the University of the Arts London, Walaa discovered her passion for designing clothing that goes honours personal expression and individuality.

“Fashion is about how we feel in what we wear—it’s a reflection of our creativity and identity,” says Walaa. With Alwalaa, she seeks to create an artistic world where tradition and modernity are pillars to beautiful designs.